What Social Media As A Small College Creator Looks Like
Hello everyone,
One of the crazy parts of our generation (Gen Z) is the fact that social media is intertwined with every part of our lives, especially in college. But for the past few years, I have been making content of my own for fun. I make DIML (Day in my life) and GRWM (get ready with me) TikToks as well as Instagram Reels and Stories. I also have Be Real, Gist, etc. I work for brands like American Eagle and Bubble skincare. They send me PR, and I post about them. I also am a Target Affiliate, which means when I shop there, I post too.
Now I get a LOT of questions on how I stay present, post so much, get content, etc. So I am gonna give my best practices for those who want to start and also answer questions I get from those who are just curious.
How do you stay present in daily life? I get this question ALL the time. One of my best tips is to have friends who don’t do social media. I have found that almost none of the people in my life are doing what I do, so it helps me stay present. But don’t worry, they all still like and show my posts love; they just don’t post like I do. Also, my friends and I who create content still respect those around us who don’t.
How do you film in public? This one took me a bit to get used to, but I do have personal rules that I like to follow.
- Try to never get kids’ faces. Especially since some parents are very protective about their kids’ digital footprint.
- Film up so you aren’t getting everyone behind you.
- People tend not to really care. I have only had one person get mad, and I willingly showed them they were not in my video.
- ALWAYS ask if you’re with your friends if you can film them. It’s just respectful.
- Lastly, if you’re planning to film a room like a coffee shop, get to the top of the room and try to not focus on areas that are filled with others.
How do you get enough content? I video EVERY THING. Me making breakfast, walking, studying, drinking water, filling my water bottle, feeding my cat, dancing around my room, watching TV, etc. . . when I say everything, I mean it. I also am always deleting videos, so each day I film, edit, delete.
How many hours do you spend? I probably spend 4 hours daily editing, commenting, posting, filming, and curating my pages, so about 28 hours a week. I will say that seems like a LOT, but I also NEVER doomscroll because I am always working on my phone. I feel that because I am a small content creator, it makes me less inclined to just scroll because I am doing this as a part-time job and hopefully someday as a full-time paid thing.
How do I start my own? First, choose a username for ALL accounts. Mine is rose_mk25. It has become almost my brand name. You can even look me up by my username on Google ( I don’t recommend that; it’s too weird), but then choose what you want to post: are you a makeup girlie, do you love to work out, do you want to post, etc. Then just post; try things out. Half of my posts flop, but that’s normal. Keep going; you will eventually get to your goals.
Do people ever recognize you? In Iowa City, recently. I have people come up to me all the time. I had my first moment recently when a random girl told me she loved all my videos. I felt so proud and good about it. I also LOVE when people tell me they watch my stuff because I do spend so much time and effort on my posts.
How do you balance college life with it? I have very strict rules. I always have to get my homework done, I make sure I am making it to all my classes, and it can never hinder my ability to be successful in college and work life. I also want to make sure it never hurts my friendships. Lastly, I am very aware of how permanent posts are even if you delete them, so I NEVER post stuff I don’t want my employers, professors, and future connections to see.
If you are interested in starting social media creation in college, I totally recommend it! I think it’s so much fun. As always, guys, have a lovely day, and chat with you all later
Cheers,
Rose

